Arcserve Rebrand & Website

With its nearly 30-year history in the space, Arcserve, originally known as Computer Associates, had a compelling data backup and recovery story to tell—but it wasn’t being clearly communicated. The company was fighting for share of voice in a crowded playing field, full of look-alike brands and websites. Recent changes in Arcserve leadership set the stage for change. It was time to break out from the pack.

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Often the first point of contact for prospective customers and partners, Arcserve’s website needed to clearly and succinctly communicate its reason for being and their key differentiators.

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In parallel to refining the company’s brand positioning, we designed a new Arcserve.com that not only illustrates their unique story, but facilitates a quick and seamless engagement with new customer prospects (lead gen)—ultimately directing them to the appropriate sales channels within Arcserve for downstream conversion.