SRAM is a cycling component manufacturer celebrating over 30 years of delivering riders a superior bike experience. Believing in the power of bicycles and expanding the potential of cycling, their goal is to continuously manufacture the most technologically advanced components in the industry for cyclists at every level and on any terrain.
Their current, public-facing site was sorely out of date and no longer delivered the experience their consumers had come to expect. SRAM needed a new website that would enable them to better communicate their advanced product story, provide relevant service information, and deliver accurate product specifications and pricing across all markets.
Built on Episerver, we created a fresh experience that not only elevated the brand visually but also activated SRAM’s vast amount of inspirational and educational content, while designing a platform with future-state B2C implementation in mind.