Boutiques. Advertising conglomerates. Fortune 100 companies. We’ve been there – as founders, as leaders, as agents of change; sometimes together: sometimes separately. Given the opportunity to jointly ask ourselves what was next, the consensus was clear. Uncompromising quality. Clients committed to addressing the most important questions about their brand. Work designed for business impact. And a team inspired by what it takes to deliver it.


Scott Yanzy


As Partner and Creative Director, Scott’s vision guides the creative work and operations of the studio. With over 20 years of industry experience, Scott has served as Executive Creative Director and creative lead for many proven agencies including The Office of Experience, Blast Radius, Designkitchen, Arc Worldwide and Razorfish. Spearheading the creative efforts for teams across North America, Europe and Asia, Scott has developed award-winning creative strategies for top global brands such as The North Face, Lenovo, HP, AT&T, Motorola, SRAM, Allstate, Discover Card, Trunk Club and Huawei. With a commitment to design-forward thinking, Scott creates smart, integrated campaigns that spark audience engagement across the physical-digital divide. Scott also oversees creative operations for Trope, a boutique publishing company with a focus on producing high-quality books, digital content and short films.


Sol Sender


As Director of Strategy, Sol builds the frameworks that connect our clients’ business imperatives and market opportunities to their evolving brand experiences. Over the course of his career, Sol has spearheaded strategy, communications and design initiatives for a broad range of clients including IBM, GE, Forbes, UTC and Goldman Sachs. In late 2006, he led the development of the identity for the Obama 2008 campaign, a foundation brand system upon which the historic candidacy unfolded. In 2012, while a partner at VSA Partners, he was appointed Founding Director of IBM’s Design Lab, a seminal initiative that integrated IBM Global Marketing, CIO, and multiple agency partners into high-velocity agile teams. His philosophy about brand integrity and organizational performance permeates all of his work and was the basis for VSA’s “Promise to Performance” methodology, a system for measuring and closing the gap between the promises a brand makes and the experiences it delivers.


Collectively, we have been fortunate to work with some of the most recognizable brands in the world.


We partner with companies to help make their brands more desirable and valuable through elegant visual ideas and thoughtfully crafted brand experiences. 

Our Services


Research & Insights  /  Brand Positioning  /  Product Architecture  /  Brand Measurement  /  Content Systems


Identity  /  Visual Systems  /  Brand Voice  /  Service Design  /  UX Design  /  Prototyping


Integrated Campaigns  /  Video & Motion  /  Print  /  Packaging  /  Environmental & Events  /  Web & Apps


Let’s get in touch.

New Business, Careers

& General Inquiries

+1 312 566 7357

Material Studio

3020 West Carroll Avenue

Chicago, Illinois 60612