Scott Yanzy

PARTNER, CREATIVE

As Partner and Creative Director, Scott’s vision guides the creative work and operations of the studio. With over 20 years of industry experience, Scott has served as Executive Creative Director and creative lead for many proven agencies including The Office of Experience, Blast Radius, Designkitchen, Arc Worldwide and Razorfish. Spearheading the creative efforts for teams across North America, Europe and Asia, Scott has developed award-winning creative strategies for top global brands such as The North Face, Lenovo, HP, AT&T, Motorola, SRAM, Allstate, Discover Card, Trunk Club and Huawei. With a commitment to design-forward thinking, Scott creates smart, integrated campaigns that spark audience engagement across the physical-digital divide. Scott also oversees creative operations for Trope, a boutique publishing company with a focus on producing high-quality books, digital content and short films.

Sol Sender

PARTNER, STRATEGY

As Director of Strategy, Sol builds the frameworks that connect our clients’ business imperatives and market opportunities to their evolving brand experiences. Over the course of his career, Sol has spearheaded strategy, communications and design initiatives for a broad range of clients including IBM, GE, Forbes, UTC and Goldman Sachs. In late 2006, he led the development of the identity for the Obama 2008 campaign, a foundation brand system upon which the historic candidacy unfolded. In 2012, while a partner at VSA Partners, he was appointed Founding Director of IBM’s Design Lab, a seminal initiative that integrated IBM Global Marketing, CIO, and multiple agency partners into high-velocity agile teams. His philosophy about brand integrity and organizational performance permeates all of his work and was the basis for VSA’s “Promise to Performance” methodology, a system for measuring and closing the gap between the promises a brand makes and the experiences it delivers.